3 Effective Ways For Recruiters to Decide Exactly What To Blog About
How to Choose the Right Topics for Your Recruitment Business Blog
Locating an effective topic for your recruitment business blog can be a challenge.
Typically, individuals choose a broad topic to become part of an online community, while businesses use blogging as a tool to promote their services. However, as a recruiter, your blogging will most likely fit into a specific niche that reflects the types of roles you recruit for.
While you could blog about a wide range of subjects, it generally makes sense to focus on topics that:
- Are useful to both clients and candidates.
- Demonstrate your expertise in your sector.
Here are three simple but effective tips to help you create recruitment blog content that works: Be Helpful, Choose a Niche, and Leave Breathing Room.
1️⃣ Be Helpful
You’ll attract and keep more readers if your content offers valuable information they can actually use.
There are two (arguably three) key groups you should aim to help:
- Candidates looking for jobs.
- Hiring managers and HR teams looking for staff.
Being helpful to these groups will increase repeat visits to your blog — and build your credibility and authority.
✅ Tip: Write one article a week, alternating between content aimed at candidates and content aimed at employers.
We have a whole host of recruitment articles check them out here.
2️⃣ Choose the Right Niche
Picking the right niche is critical to your blogging success. Your content must align with the markets and candidate pools you recruit across.
Start with general pieces to help you hone your writing style. As you gain confidence, focus on content that adds genuine value to your target audience.
👉 Example: If you’re an Accountancy Recruiter in Manchester, writing about blockchain startups in London won’t cut it. Instead, write about:
- Local firms opening in your area.
- Salary trends for accountants in Greater Manchester.
- Job market updates for roles like credit controllers.
This targeted approach ensures the right people keep coming back.
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3️⃣ Leave Breathing Room
When picking your blog topic, make sure it has enough scope to keep generating content ideas.
If your niche is too narrow, you’ll run out of things to say after just a few weeks.
The beauty of recruitment blogging is that it offers huge variety:
- News-driven posts – local business openings, industry changes.
- Career advice – CV writing, interview prep, career changes.
- Recruitment insights – the hiring process explained, insider tips.
- Human resources stories – workplace trends, staff retention.
💡 Brainstorm now and you’ll be surprised by how many topics you can create.
✅ In Conclusion
Starting a recruitment business blog can feel daunting at first — but if you focus on:
- Being helpful,
- Choosing the right niche, and
- Leaving enough breathing room for ideas,
…you’ll kick-start your recruitment content strategy in no time.
If you’re inspired to start your own recruitment blog, feel free to share your experiences in the comments below.
TL;DR
- Focus on topics that help candidates and employers.
- Pick a niche that reflects your recruitment market — but not one so narrow you run out of ideas.
- Mix up news, career advice, HR insights, and recruitment tips to keep content fresh.
- Stay consistent — even one useful article a week can build authority in your sector.