Creating A LinkedIn Newsletter: A guide for Recuiters, Home Workers and Everyone Else
In today's digital age, leveraging the power of newsletters has become increasingly essential for professionals looking to connect, engage, and share valuable insights with their audience. LinkedIn, the world's largest professional network, offers a robust platform for creating and distributing newsletters to your connections and followers.
Whether you're a business owner, content creator, or industry expert, launching a newsletter on LinkedIn can significantly enhance your online presence and drive meaningful engagement.
In this comprehensive guide, we'll walk you through the step-by-step process of creating a newsletter on LinkedIn, along with essential tips and best practices to maximize its effectiveness.
Step 1: Accessing the Publishing Tool
To kickstart the process of creating your newsletter on LinkedIn, navigate to the homepage and click on "Write article" at the top of the page.
If you're a Super admin or Content admin of a LinkedIn Page, you'll have the option to publish as either yourself or the LinkedIn Page you manage.
Select the desired publishing account and proceed to the next step.
Step 2: Initiating the Newsletter Creation
Once you're in the publishing tool, click on the "Manage" dropdown near the upper right corner and select "Create newsletter."
This action will prompt you to choose the publishing identity for your newsletter—whether it's your personal profile, a LinkedIn Page, or an Individual article.
Additionally, you'll be prompted to provide essential details such as the newsletter title, description, publication frequency, and an optional image or logo.
Step 3: Crafting Your Newsletter Content
With the preliminary setup completed, you're now ready to start crafting the content for your newsletter.
Begin by writing the first article that you wish to include in your newsletter. Once your article is ready for publication, click on "Next" on the upper right corner to proceed to the next step.
Step 4: Publishing Your Newsletter
Before publishing your newsletter article, it's essential to add context and engage with your audience.
A window will pop up, allowing you to provide additional insights, ask questions, or mention specific individuals or LinkedIn Pages using '@' mentions.
Once you're satisfied with the context, click on "Post" to publish your newsletter article.
Important Considerations and Best Practices
Avoid Using Emojis in the Newsletter Title: While emojis can add visual appeal to your content, it's advisable to refrain from using them in the title of your newsletter to maintain a professional appearance.
Leverage LinkedIn Notifications to Invite Subscribers: By default, your connections and followers will receive notifications inviting them to subscribe to your newsletter once the first article is published. This ensures that they stay updated whenever you publish new content.
Utilize Your Newsletter Page for Promotion: Upon publishing your first article, a dedicated page for your newsletter is automatically created. This page serves as an overview of your newsletter, showcasing your profile information and listing all articles included. Utilize this page to provide a preview of your newsletter and share it both on and off LinkedIn to expand your reach.
Share Across Social Channels for Increased Engagement: To maximize engagement and reach a wider audience, share your newsletter articles across your other social media channels. This cross-promotion strategy can drive traffic and increase engagement across your entire audience.
Conclusion
Creating a newsletter on LinkedIn is a powerful way to connect with your audience, share valuable insights, and establish yourself as a thought leader in your industry.
By following the step-by-step process outlined in this guide and implementing essential tips and best practices, you can effectively launch and manage a successful newsletter on LinkedIn. Embrace the opportunity to engage with your audience, provide valuable content, and expand your professional network through the power of newsletters on LinkedIn.
The LinkedIn Newsletter Playbook is available now.