Is Warhammer the future of retail?
Warhammer should not exist in the days of the digital joys of Xbox, PlayStation and mobile phones. Yet it is one of the most successful companies of its kind. Indeed, I would say that Warhammer (also known as Games Workshop) is the future of retail in the UK and possibly globally. Before you laugh at me for my gibberish. And yes I do write some gibberish on this blog. Listen to what I have to say and then make up your own mind.
Warhammer is the future of retail for several reasons.
- There are reasons to visit.
- The products it sells are nowhere else.
- It is selling experiences, not products.
- The retail environment enhances the value.
- the shops are hubs for the community it builds.
- The product offering becomes social\viral.
- It controls its own media.
- It is an eco-system.
- it owns most of its own supply chain
- It sells something you can get nowhere else.
The above ten points are a very basic overview of why games workshop is the model for a lot of retail and business.
why? simply, as a customer, your footfall is a pleasure not a chore.
Now a lot of people have been saying that the high street is dead. However, the games workshop proves this is incorrect. The high needs to adapt.